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Reeti Fashions , a hand-crafted artisan jewelry line, is a self-sustaining, revenue generating initiative dedicated to impacting the lives of women across cultures and socio-economic status. The Initiative is committed to empowering women, thereby strengthening families and transforming communities.

Reeti Fashions provides business opportunities for several disadvantaged women in India. NIRA (a Mumbai-based, socio-spiritual NGO) was inspired to create Reeti Fashions by the rich cultural heritage, strength and resilience of the Indian women.

Women bear almost all responsibility for meeting basic needs of the family, yet are systematically denied the resources, information and freedom of action they need to fulfill this responsibility.

The vast majority of the world's poor are women. Two-thirds of the world's illiterates are female. Of the millions of school age children not in school, the majority are girls. In several countries, more than three-quarters of all young people living with HIV are women.

Through Reeti Fashions, NIRA has developed a network of social entrepreneurs to help create jobs for women in shelters designed to provide counseling, medical care, literacy and job training. The Reeti Fashions Initiative enables women to enhance and develop their quality of life and become architects of their future by presenting opportunities for spiritual, educational, and economic transformation.

The required raw materials for the jewelry are procured at the source, with the help of NIRA’s humanitarian network, in order to keep low manufacturing costs. Thus, this trade helps support local artisans and suppliers by developing sustainable income streams from local resources. Revenue generated from sales of jewelry through Reeti Fashions is brought back into NIRA and used to fund other humanitarian programs.